World Quality Day 2015

Find out how we created ‘Sweet Dreams’ and dipped into the world of chocolate. From farmer to consumer, we used the cocoa industry to raise awareness of quality

With this year’s World Quality Day centred around the cocoa industry, the CQI asked quality professionals to talk to colleagues outside their profession by taking on the Chocolate Challenge.

Over 1,700 people downloaded the CQI Chocolate Challenge pack and organisations across Africa, Europe and the US shared photos of their activity on Twitter. More than 100 tweets used the hashtags #WQDSweetDreams and #WQD.

The CQI joined forces with Hotel Chocolat to host a networking reception for corporate leaders and the media, in London on World Quality Day (12 November). Delegates gained an insight into Hotel Chocolat’s innovative business model, which has continued to grow despite the quality challenges facing the cocoa industry and supply chain.

Click here to view photos from the event.

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