Customers, suppliers, other stakeholders and markets

Markets
Internal and external markets; market analysis

Customers
Internal and external customers; purchasers, end-users and consumers; managing customer relationships; customer needs and expectations.

Suppliers
Internal and external suppliers; company and personal suppliers; managing supplier relationships; supplier needs and expectations.

Stakeholders
Identifying stakeholders; managing stakeholder relationships; stakeholder needs and expectations (and conflicts).

 

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