About our logo
Many people have asked about the CQI logo, so we thought we’d explain it. Essentially, our new logo conveys innovation and care. The unconventional, all-embracing brackets suggest protection and care. The freeform, hand painted style is out of the ordinary and signifies innovation.
Within the logo we have tried to communicate our key themes of care and innovation: Yellow signifies the sun with its life-enhancing properties, providing nourishment and illumination. Innovation, in this case. Green reflects our commitment to a sustainable future, encompassing the theme of care.
The fonts have dignity, grace and standing. They are modern, but not faddish and will stand the test of time. Like the CQI, they are strong and opinionated, but are not imposing.
Rules for using the CQI logo (PDF document)