Course details
Today’s most successful companies are 'intelligent companies' that use the best available data to inform their decision making. This is called Evidence-Based Management and is one of the fastest growing business trends of our times. Leading organizations such as Google, CocaCola, Capital One, Tesco or Yahoo have put Evidence-based Management into practice to drive competitiveness and strategic decision making.
Intelligent companies bring together tools such as business intelligence, analytics, experiments, reliable data, management reporting and strategic decision-making to generate real competitive advantages. This course is designed to equip delegates with a set of powerful skills that are vital for successful managers now and more so in the future.
This course is delivered and constantly updated in collaboration with the Advanced Performance Institute, www.ap-institute.com. Participants to this workshop will receive a signed copy of Bernard Marr’s best-selling book The Intelligent Company (published by Wiley).
Course dates
Please click on your preferred date to make a booking:
Course prices
| Member fee |
Non member fee |
| £295 excl.VAT |
£354 excl.VAT |
Course content
- The science of competeing on data and fact-based insights
- How to identify and agree what companies really need to know
- Collecting relevant meaningful data
- Turning data into relevant insights
- Principles of performance analytics and business intelligence
- Using experiments to test and prove ideas
- Principles of informative and engaging management information
- How to drive fact-based decision making and close the knowing-doing gap
Who should attend
This workshop is designed for participants from any sector who want to gain an up-to-date overview of evidence-based management. It should be of particular interest to directors or managers in a performance improvement or strategy execution function as well as individuals who simply want to up-scale or refresh their skills.
Course style
- Interactive and easy to follow presentations
- Reviewing real-world examples
- Group work activities and discussions
- Application of learning and 'best practice' approaches
Pre-course requirements
No specific knowledge or skills are required.
Course tutor
Bernard Marr is a leading global authority and best-selling author on organizational performance and business success.
In this capacity he regularly advises leading companies, organisations and governments around the globe, which makes him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher. Bernard Marr is acknowledged by the CEO Journal as one of today’s leading business brains.
Bernard has written a number of seminal books and over 200 high profile reports and articles on managing and measuring organizational performance as well as enterprise business intelligence. This includes the best-sellers ‘The Intelligent Company’, ‘More with Less’, ‘Managing and Delivering Performance’ and ‘Strategic Performance Management’, a number of Gartner Reports and the world’s largest research studies on the topic.
Organisations he has advised include Accenture, Astra Zeneca, the Bank of England, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, the Ministry of Defence, the Home Office, the NHS, Mars, Orange, T-Mobile, Tetley, Royal Air Force and Royal Dutch Shell.
Prior to his role at the Advanced Performance Institute, he held influential positions at the University of Cambridge and at Cranfield School of Management. Today, he also holds a number of visiting professorships and serves on the editorial boards of many leading journals and publications including the Business Strategy Series.
Bernard’s expert comments on organizational performance have been published in a range of high-profile publications including the Financial Times, the Sunday Times, the Guardian, Financial Management, the CFO Magazine and the Wall Street Journal.
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