World Quality Day
Events were held from 7 to 11 November 2011
The purpose of World Quality Day was to promote awareness of quality around the world and to encourage individuals' development and organizations' prosperity.
In a global economy where success depends on quality, innovation and sustainability, World Quality Day is your chance to reinforce these as the foundations of your organization and focus on the importance of quality.

‘In Pursuit of Excellence’ was selected as the 2011 theme in recognition of the fact that, in order to succeed, organizations must continuously strive to improve.
Quality professionals understand that quality never stops: every organization must constantly scrutinize its systems and processes to ensure that they are optimizing outcomes and exceeding their customer’s requirements.