New name, bold aim

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Sir David Brown, new CQI president and chairman of telecommunications giant Motorola Ltd, calls on organisations to put quality into their DNA. He says: 'Quality used to be a spotlight on a particular part of the business process, now it's a floodlight illuminating the whole business model.'

Sir David explained that the CQI will be in a stronger position than ever to offer support and advice throughout the public, private and voluntary sectors - at a time when quality professionals need to lead businesses to a new level of excellence.

He said:

'We live in a connected world, more so than could ever have been conceived by our forebears who started the Institute 88 years ago. For any organisation to prosper in this information age, it has to have quality in its DNA. The CQI is here to make sure that everyone can achieve this aim.

You have to attend to everything, from concept to customer service. And you've got to get it right with every single customer - in this connected world the views of just one customer about whether or not you are a quality organisation can cascade to all of them.'

Sir David Brown is more than qualified to take on the CQI's presidency. As a graduate engineer he learnt early on that all professions are cousins of the quality profession. And working in the telecommunications industry, he knows that quality is fundamental. 'Quality today means doing things differently; the job of the CQI will be to lead quality into the information age. It's a challenge but one that the Institute will rise to.'

Sir David sums up the significance of the charter: 'The royal charter recognises that the CQI is a thought-leader in and beyond the quality profession, and it recognises too that a thought-leader is needed now more than ever before.'