Royal Charter achieved

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The Royal Charter is proof of our dedication to innovation and continuous improvement. With it comes not only a change of name but also a radical repositioning and rebranding of the institute as a whole and a more determined approach to promoting quality.

We want to put quality at the top of the business agenda, and move it into the boardroom. Quality is no longer just about consistency, constant reproducibility, standards or the elimination of defects. It is about creative thinking, taking pride in what we do and thinking responsibly about our impact.

In order to continue to attract new members, we recognise that we must become an integral part of modern enterprise. Among other things, this is to meet the challenges of the new global economy. As Frank Steer, director general of the CQI says: 'Competition from countries such as India and China will beat western business if we try to compete on price or availability. We've got to win on quality and it has to be a boardroom issue'.

In response to the news that the IQA had been granted a Royal Charter, the director general of the Confederation of British Industry, Richard Lambert, reinforced that 'we must make the best of the opportunities arising from globalisation' recognising that 'the way ahead for Britain is to create added value, quality branded goods and services'.

The CQI brand has been designed to reflect the diversity of quality today. It is more than just a change of motif; it is a change of intention.